Kraft Mexico

Kraft Mexico with Conrado Garcia Madrid

The Kraft Mexico project in 2003 brought together the Kraft Mexico sales team with its top distributors to understand the underlying dynamics of what worked and did not work in the sales system for them.  Combining system dynamics simulation and strategic clarity analysis, this project culminated in a 1.5-day event with 60 participants from Kraft and their lead distributors.

Initial Project Description

In this 21-minute exploration, Conrado provides an overview of this strategic process, initial insights, key experiences or shifts in the participants, and innovations in working with other consulting processes and in bringing together a large group of stakeholders.

Video (or audio-only version)

Further References

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