BMC Diabetes

BMC Diabetes with Hal Rabbino

The BMC Diabetes project in 1997 used the reference behavior pattern, coupled with qualitative stock-flow diagramming to shift the global strategy of a diabetes diagnostic company, and to explain to its leadership why it had missed this critical turning point and how to make the transition.

Initial Project Description

In this 1o-minute exploration, Hal provides an overview of the strategic process,  initial insights, key experiences, and shifts in the participants.

Video (or audio-only version)

Further References

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