Vehicular Congestion in Mexico City

Vehicular Congestion in Mexico City with Conrado Garcia Madrid

The vehicular congestion in Mexico City project was a thesis project undertaken by Conrado and Annabel Membrillo in their undergraduate program at the ITAM in Mexico City in 1995. The project included initial qualitative systems mapping, multi-stakeholder interviews to build and validate a system dynamics model, and strategic scenario planning.  This project ended in the creation of a governmental think tank to explore the questions opened by this undergraduate thesis projects, with which Annabel and Conrado graduated with honors.

Initial Project Description

In this 17-minute exploration, Conrado provides an overview of this strategic process, initial insights, key experiences or shifts in the participants, and documented impacts.

Video (or audio-only version)

Further References

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